Thank you for your interest in advertising and sponsorship opportunities at KFFL. The following are key items about KFFL and why you should consider us when preparing your budget for the upcoming year.
About KFFL
KFFL is a privately held company that offers NFL, MLB and fantasy sports content. Unmatched in news gathering, KFFL blends breaking NFL and MLB news with top-notch fantasy analysis to keep our readers informed from both a general sports fan's and fantasy owner's perspective. Still in its infancy, KFFL continues to expand, yet is one of the oldest NFL news and fantasy football sites online.
KFFL's excellence has also been recognized with the following awards:
- Listed as one of the 10 essential (best) sports-related online destinations for fans, athletes and fantasy owners by Time.com.
- Best Fantasy Football Content Site - 2001 and 2000 - Fantasy Sports Trade Association
- Best Small Business - 2001 - Fantasy Sports Trade Association
- Best Fantasy Football Site - 2000 and 1999 - Preview Sports Magazine
KFFL is a small, growing organization that is recognized as a leader in the fantasy sports and NFL news industry. KFFL has chosen to continue its growth by fostering a community that caters to a variety of individuals with the same goals: Accessing all of the latest NFL and MLB news as well as the finest in fantasy sports resources on the Web.
Mission
KFFL's mission is to be the World Wide Web's leading source of "real-time" fantasy sports information.
In doing so, KFFL has fostered a community of dedicated sports fans and industry insiders - including sports executives, agents and beat reporters - who know where to find the most timely and comprehensive NFL and MLB resources available anywhere.
The Difference between KFFL and Others
KFFL does not simply post banners, buttons and send out email promotions. We view the relationship as a partnership in which we use our marketing strengths to help maximize the promotion of your products and services.
KFFL knows and understands Internet marketing and how to drive viewers to our advertising partners. This integrated marketing results in better clickthroughs that actually translate into new customers for your business.
Successful Track Record
KFFL has worked with advertising clients ranging from small "mom and pop shops" to large companies such as SportsLine.com, Inc. and FOXSports.com. KFFL's track record of working closely with companies to create successful campaigns has yielded many return advertisers for both short and long term campaigns. Companies such as SportsWare, Inc., StatsWorld, Fantasy Football Champs and FantasyLabels.com are a few of the companies that have returned for consecutive years.
KFFL SITE STATISTICS: February 2003 - January 2004
| Page views (impressions) |
70.95 million |
| Average Page Views per Day |
194,383 |
| Total Unique Visitors |
6.24 Million |
KFFL SITE STATISTICS - NFL SEASON: July 2003 - January 2004
| Page views (impressions) |
43.8 million |
| Average Page Views per Day |
203,720 |
| Total Unique Visitors |
4.0 million |
KFFL SITE STATISTICS - NFL OFF-SEASON: February 2003 - June 2003
| Page views (impressions) |
27.15 million |
| Average Page Views per Day |
181,000 |
| Total Unique Visitors |
2.24 Million |
TYPICAL KFFL VIEWER (general)
| Male |
96% |
| Median Age Range |
26-45 (67%) |
| Marital Status |
64% Married |
| Education: |
57% College Graduate or greater |
| Average Household Income |
$67,000 |
| Shop Online |
80% |
| Play Video Games |
62% |
| Purchased Products after learning about them from on online advertisement |
43% |
In the past 12 months, KFFL Website Visitors have:
| Clicked on a banner or button at KFFL: |
42% |
| Visited and/or placed a wager at a casino: |
28% |
| Subscribed to a Print Magazine: |
19% |
| Subscribed to a paid online publication: |
13% |
| Purchased a product or service from a company advertising with KFFL |
5% |
In the next 12 months, KFFL Website Visitors are interested in purchasing:
| Team Logo Merchandise (shirts, hats, jackets, etc.) |
44% |
| Professional Sporting Event Ticket(s) |
32% |
| Video Games |
28% |
| Sporting Goods |
27% |
| Personal Electronics (TV, DVD player, DVR recorder, etc.) |
27% |
| Sports Collectibles (bobbleheads, trading cards, etc.) |
20% |
| Satellite Sport Package (NFL Sunday Ticket or others) |
20% |
| Personal Computer |
17% |
| Exercise Equipment |
14% |
| Magazine Subscription |
14% |
| Automobile |
14% |
| Cell Phone |
14% |
| Gaming Console (X-Box, Playstation 2, GameCube) |
8% |
| Handheld Device or PDA ( Palm, Handspring, etc) |
7% |
| Satellite Dish |
7% |
Our Commitment
KFFL can make an impact promoting your company's products and services as we work one-on-one with you to maximize the effectiveness of your marketing campaign. Contact us today and find out why so many of our advertising partners keep renewing their campaigns with us year after year.
KFFL Contact Information
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