KFFL is a privately held company that offers NFL, MLB and fantasy sports content. Unmatched in news gathering, KFFL blends daily news with on-line content to create a viewpoint between fantasy sports and pro sports that a viewer can use to help stay properly informed. Still in its infancy, KFFL continues to expand, yet is one of the oldest NFL news and fantasy football sites on-line.

KFFL began in 1996 and expanded from leagues to become a full-fledged fantasy football service in 1998 -- offering daily NFL news, preseason draft guides, rankings, weekly newsletters, chat rooms and more. In 2001, KFFL separated its fantasy and sports services into distinct divisions; NFL, MLB and fantasy content and began producing business-to-business content along with business to consumer content.

On May 10, 1996 KFFL went on-line and offered salary cap leagues and later added head to head and total point leagues. In 1997 KFFL then partnered with another fantasy service and produced a free on-line fantasy football newsletter that included rankings and team reports. KFFL produced discussion boards, chat rooms and continued its leagues. At this time, fantasy football was still in its infancy on-line and KFFL's discussion boards and chat rooms were one of the first of its kind.

Despite continued growth of the Internet, no on-line service at the time was producing news on a daily basis that covered every NFL team and a void needed to be filled. In 1997, KFFL tested a news service, Hot Off The Wire, that would eventually become KFFL's most popular feature and flagship service. Hot Off The Wire enjoyed a two week run in August 1997 and proved to be one of the organizations most popular pages for the month.

With this success in late 1997, a new company spearheaded by Hot Off The Wire creators was in the beginning stages of this emerging industry. At the same time, KFFL owners and contributors also determined to take fantasy football to the next level. Both groups agreed a new company with news as the flagship service to enhance and promote the site to gain viewers was the next step. KFFL, ending a two year relationship with another fantasy service, joined this new partnership and Hot Off The Wire integrated itself into KFFL and the company was reborn.

A new company emerged from the ashes of the old and in 1998, KFFL began it's news service, fantasy football content and on-line communities. This was all spearheaded by new ownership and a vision that was soon to be emulated by many others.

The new KFFL's first objective was to showcase its services and introduced various products into the fantasy industry and unveiled a staff of nationally published writers and past champions of "Expert" leagues. All of this was done with one goal in mind; take advantage of the Internet's speed to produce products and services that are as close to "real-time" as possible.

Hot Off The Wire continues to bring football fanatics and the NFL industry the most up-to-date information available on-line. Updated multiple times per day using over 200 sources, Hot Off the Wire has quickly become one of the most viewed -- and at one point most imitated web pages -- in the football industry. It is also used as a source of information for many sports sites that aggregate news.

In 1998, KFFL acquired Empire Fantasy Sports and gained a tradition rich with excellence and customer service through a company that has been in business since 1991.

KFFL has since gone on to participate in many expert panels across the country, as well as being featured as speakers and recognized for it's excellence in various publications. KFFL has expanded it's writer base to help it's growth as well as expanding it's services to include MLB. KFFL's staff has also written various articles for nationally published magazines. Some of those publications are:

• Fantasy Football Draftbook, Fantasy Sports Publications, Inc.
• Fantasy Sports, Krause Publications
• Fantasy Football Advisor, Grogan's Sports Information, Inc.
• Fantasy Football Cheatsheets, Fantasy Sports Publications, Inc.
• Others

KFFL has partnered with newspaper sites such as Cleveland Live and the Charlotte Observer to provide content to its viewers.

KFFL has participated against industry competitors in various "expert" leagues ranging from CBS SportsLine's Expert League to the Fantasy Sports Trade Association Expert League. KFFL has successfully competed against, ESPN, SportsLine, Sporting News and various other industry competitors. Some championships captured:

• Fantasy Experts Fantasy Analysis Draft - 1999 and 2001
• Fantasy Sports Magazine Championship - 2001
• Pro Forecast Magazine Masters Poll - 2000 and 2002
• World Championship of Fantasy Football - League Champion (10th overall out of 552) No. 1 against Industry Companies (19 companies)

KFFL has been featured on TV and radio through various shows:

• Fantasy Sports TV show on Direct TV
• KDUS 1060 AM, Phoenix, AZ
• KXNO, 1460 AM, Des Moines, IA
• KXTK, 940 AM, Des Moines, IA
• KYNG 105.3 FM, Dallas, TX
• WGR 55 AM, Buffalo, NY
• WHAS 84 AM, Louisville, KY
• WNWR, 1540 AM, Philadelphia
• WSBT 960, South Bend, IN

KFFL's excellence has also been recognized with the following awards:

• Best Fantasy Football Site - 2000 and 1999 - Preview Sports Magazine
• Best Fantasy Football Content - 2001 and 2000 - Fantasy Sports Trade Association
• Best Small Business - 2001 - Fantasy Sports Trade Association

KFFL is a small, yet growing organization that is also recognized as an industry leader who chooses to continue it's growth by fostering a site that caters to a variety of individuals but whose goals are the same: To stay abreast of the latest NFL news and fantasy content.