BAM Racing

by Richard Garcia on January 31, 2008 @ 12:58:16 PDT


Owner - Beth Ann and Tony Morganthau

Manufacturer - Dodge

Cars and Drivers

No. 49 Diamond Sponsorship Program

With the Daytona 500 right around the corner, BAM Racing looks to be changing gears in the driver's seat, again. In 2007, BAM Racing began the season with Mike Bliss as their driver. He resigned midway through it after failing to qualify for 11 of 15 races, and the team was forced to use Chad Chaffin and Larry Foyt on an interim basis. Bliss briefly returned for a few races, but journeyman John Andretti was hired and finished the season by qualifying for 10 of the final 14 races. Andretti was slated to return for the 2008 season as the primary driver for the No. 49 car after a successful stint in the final 14 races, but now the team is believed to be passing on Andretti.

BAM Racing has not solidified its driver lineup beyond Daytona, but one thing is known for sure, they will be looking to Ken Schrader to get behind the wheel of the No. 49 car for the Shootout and at Daytona. Whether Schrader takes over as the No. 1 driver for BAM remains uncertain, but it is possible that BAM is using Schrader's pass into the Shootout to get their car on the track. However, Schrader could find himself behind the wheel of the No. 49 car again this season, a spot he is familiar with after driving for them from 2003-05. The team isn't certain what it's driver lineup would be following Daytona, but according to one of their representatives, Andretti isn't a likely candidate to return to the seat.

The team ran with multiple crew chiefs last year, but Dean Johnson enters 2008 as its head man. He became acting crew chief last summer after Lee McCall left BAM.

Equipment and Resources

By being a single-car racing team, BAM has to deal with issues that teams like Hendrick Motorsports don't. A single-car team has very limited resources and data available to develop, build and set up a car that can be competitive. There is no better example than what BAM is going through now with trying to find sponsorship.

They have developed an unprecedented system, creating the first high-tech, online sponsor-acquisition-and-support system in NASCAR. This means that sponsorship can be purchased online on eBay and other Web sites. The No. 49 car was sponsored by the Paralyzed Veterans of America last season, but that company chose to sign a deal with Petty Enterprises in 2008. BAM currently plans on having as many as 5,000 sponsors. Each would pay what is described as an introductory price to be on the car for a full season; the regular price would roughly double at a time that is yet to be determined. In early January, BAM signed a deal with sponsorship agency RainMakers International to sell sponsorship on the No. 49 car.

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About Richard Garcia

Garcia served as a managing editor for KFFL. Prior to his time with KFFL, Richard worked in managerial roles with both Frito-Lay Inc. and UPS. He received his Bachelor of Science degree in public relations from California State Polytechnic University-Pomona and fulfilled his internship requirements with the Los Angeles Kings Hockey organization in 2001.

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